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Blue Ocean Strategy Tools

The best way to beat the competition is to stop trying to beat the competition. How? Blue ocean strategy comes with a comprehensive set of analytic tools and frameworks any organization can apply to create new market spaces and make the competition irrelevant.

Blue ocean strategy tools, methodologies and frameworks bring structure to what has historically been an unstructured problem in strategy – informing organizations’ ability to create new market spaces systematically. With blue ocean strategy tools and analytics, companies can now pursue and create blue oceans of uncontested market space in an opportunity-maximizing, risk-minimizing way.

Select from the icons below to learn more about the analytic tools of blue ocean strategy:

Red Ocean vs. Blue Ocean Strategy
Value Innovation
Visualizing Strategy
Strategy Canvas
Four Actions Framework
ERRC Grid
Six Paths
Pioneer Migrator Settler Map
3 Tiers of Noncustomers
Sequence of BOS
The Buyer Utility Map
The Price Corridor
of the Mass
Four Hurdles to Execution
Tipping Point Leadership
Fair Process