This website requires a newer version of Internet Explorer We recommend to update your browser to the latest version of Internet Explorer

Update your browser

Sign up now to gain full access to
Blue Ocean Strategy tools and frameworks.

This comprehensive set of analytical tools and frameworks will provide you
with all that you need to create your own blue ocean.

Blue Ocean Strategy Tools

4 Actions Framework

The Four Actions Framework is used to reconstruct buyer value elements in crafting a new value curve. To break the trade-off between differentiation and low cost and to create a new value curve, the framework poses four key questions, shown in the diagram, to challenge an industry’s strategic logic.

For more articles on this tool,
SEARCH THE eLIBRARY