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Teaching Materials

Blue ocean pedagogical materials, used in 1,823 universities and 103 countries around the world, go beyond the standard case-based method, with multimedia cases as historic as the Ford Model T and as recent as Skype, helping students and executives build a deep understanding of key blue ocean strategy concepts using a variety of formats and meaningful interactive exercises.

Self-Diagnostic Development Tool

Tipping Point Leadership and Fair Process in Action

Author(s): KIM, W. Chan, MAUBORGNE, Renée

The Blue Ocean Strategy Implementation Self-Diagnostic is comprised of a series of probing questions that offer executive participants a practical tool for assessing the level of organizational hurdles that exist in their organization and the effectiveness of past and future strategies to overcome them. The diagnostic is divided into sections addressing the four key organizational hurdles (cognitive, resource, motivational, political) and one section on Fair Process. The teaching objectives are: (1) to offer executive participants a practical tool to assess the level of organizational hurdles that exist in their organization; (2) to identify areas of improvement or challenges; and (3) to provide a period of self-reflection in which to link the participants’ learning within the classroom with real-world application. A teaching note is available to accompany this case.

Recommended for use with executives only.

Teaching Note Authored by: KIM, W. Chan, MAUBORGNE, Renée, LING, Katrina

Teaching Note